Data Protection

Data protection in marketing

Data protection

marketing

Compliance

With your marketing measures, you organize your company's public image — which is why data protection is particularly important. Addressing target groups requires compliance with the GDPR when collecting and evaluating data. All online marketing tools should be regularly checked and adapted to modern data protection requirements.

Learning objectives

Do you know the relevance of a privacy-compliant cookie banner.
Observe the privacy policy when tracking and targeting.
Do you know how to use social media plugins correctly.
You know what is important for the privacy of your company website.
Design webinars in compliance with data protection regulations.

Languages

GER, EN, FR, IT, PT, PL, ES, CZ, ZH

Duration

30 min bis 50 min

Level

Expert

Target group description

All employees with marketing and/or PR activities can be trained on the topic of data protection in marketing and thus contribute to preventing serious consequences of disregard.