Methods and (digital) working techniques

Developing a content strategy for social media

Social media offers you the ideal platform to make your expertise visible. Learn how to create compelling content that informs, inspires, and reaches your audiences.

Learning objectives

  • Select the appropriate social media platforms for your goals.
  • Define goals for your positioning on social media.
  • Identify the target group (s) you want to reach.
  • Define your topics and messages in accordance with the goal definition.
  • Generate ideas for your own social media content.
Languages
GER, EN
Duration
1 h 55 min
Level
Basic
Target group description
Marketing and social media managers who want to create compelling content and reach their target audience.

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Fachexperte für Efolgsskills der Zukunft, Autor, erfolgreicher Speaker und Trainer.

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