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Social media offers you the ideal platform to make your expertise visible. Learn how to create compelling content that informs, inspires, and reaches your audiences.
Learning objectives
- Select the appropriate social media platforms for your goals.
- Define goals for your positioning on social media.
- Identify the target group (s) you want to reach.
- Define your topics and messages in accordance with the goal definition.
- Generate ideas for your own social media content.
Languages
GER, EN
Duration
1 h 55 min
Level
Basic
Target group description
Marketing and social media managers who want to create compelling content and reach their target audience.
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Anne Müller, Lena Kaster
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