The benefits depend on the user. In the “Argue Benefits” e-learning, you will learn the four most important purchase intentions — security, recognition, profit and convenience — as well as how to recognize and respond. Realistic examples and the five-step technique show you what an individual benefit argument can look like.
Learning objectives
- Distinguish product features and customer benefits.
- Know and recognize the most important buying motives.
- Master the “5 Stages of Benefit Reasoning.”
- Develop an individual benefit argument.
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Das E-Learning „Code of thanks“ hat trotz eines hohen Informationsgehalts das Thema leicht verständlich und mit kurzweiligen Animationen vermittelt.
Das E-Learning „Code of thanks“ hat trotz eines hohen Informationsgehalts das Thema leicht verständlich und mit kurzweiligen Animationen vermittelt.
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