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Don't rely on subjective assessments: Learn how to conduct market and competition analyses to identify opportunities and risks and develop innovative strategies.
Learning objectives
- Determine your market position and recognize your market potential.
- Determine your brand recognition
- Conduct focus groups and draw conclusions.
- Determine whether customers understand your brand through testing.
- Extract data for market analysis or evaluate data providers.
Languages
GER, EN
Duration
1 h 35 min
Level
Advanced
Target group description
Specialists and young professionals as well as career changers and refreshers in the areas of product management, sales, marketing and corporate development.
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