UX writing – better user journeys for your website, app, software & more

UX writing and what makes it unique

• Designing a positive user experience.
• Designing an intuitive user experience.
• Striking a balance between emotion and accuracy, and when to prioritise one over the other.

Writing with empathy

• Become user obsessed by focusing on their needs (user centricity).
• Keep an open dialogue with users.
• Set priorities for user interaction.
• Zoom out and look at why market standards are crucial.

Expressing your message clearly

• Writing accurately in long copy and microcopy.
• Finding the right words to increase conversions and click rates.
• Defining a tone of voice to build trust and guide users to their goals.
• Understanding and deciding on UK or US English.
• Engaging effectively with native and non-native speakers.
• Writing empty states that prompt users to act.
• Crafting error messages when something goes wrong.
• Optional content upon request: Writing English UX copy as a German speaker.

AI

• Discuss tools like ChatGPT and Gemini, and how they can be used in UX writing.
• Using AI as a sparring partner for the ideation process.
• Writing clear prompts and comparing results.

Accessibility

• Why accessibility affects everyone.
• Simple English vs plain English.
• Writing and designing for accessibility with a focus on screen readers.

Please bring along some examples of UX writing from your company. Ideally this should be things like headlines, descriptions, button copy, error messages – even entire user flows in your app or website. The main thing is you have something to show and ideally work on during the course.